Mr. Richard’s Reviews: Herb Alpert – Rise

Herb Alpert- Rise (composed and produced by Herb Alpert and Randy Badazz with associate production from Andy Armer)

As soon as you put the needle to the vinyl, you almost immediately recognize this riff from a famous rap track. And of course that song is “Hypnotize”, the Grammy-nominated hip-hop song recorded by American rapper The Notorious B.I.G. It was released as the first single from his album Life After Death in April 1, 1997. It was the fifth song to hit number 1 posthumously for a credited artist, since Notorious B.I.G. was dead at the time it hit number 1. It was ranked number 30 on Rolling Stone’s 50 greatest rap songs of all time.

Apparently, the story goes that Puff Daddy produced “Hyponotize” and sampled the beat from Herb Alpert’s 1979 hit “Rise” which was written by Andy Armer and Herb’s nephew, Randy “Badazz” Alpert. Randy recalled, “I asked Puffy, in 1996 when he first called me concerning using ‘Rise’ for ‘Hypnotize,’ why he chose the ‘Rise’ groove. He told me that in the summer of 1979 when he was I think 10 years old the song was a huge hit everywhere in New York and ‘Rise’ along with Chic’s ‘Good Times’ were ‘the songs’ that all the kids were dancing and roller skating to that summer. He had always remembered that summer and that song. When he first and played the loop for Biggie, it said that Biggie smiled and hugged him.” It is a totally cool story for an amazing instrumental composition. Somewhat oddly, the version that was posted was the 12 inch maxi single produced for djs to sample for themselves.

Frank already had the song, as I had not gone through the Herb Alpert 45s, so when My Dad’s Albums gets to the “H’s” (probably 2016…), there will be another “Rise” post. Please accept my apologies for loving Herb Alpert and The Tijuana Brass so much.

– Mr. Richard

Check out the original post HERE.

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